OPPORTUNITY

Rebrand the extisting company Chacos.

 

SOLUTION

My objective was to communicate to the adventurous spirit, by connecting them to the earth they explore.

Using a combination of Japanese words and English sounds the word Aruku was created, meaning exploration of earth. The four triangle figures symbolize the four seasons, four elements, and four directions.

To finalize the design an application of earthly colors implies full connect to earth and all its wonders.