Programmatic advertising has become a key tactic for marketers to target specific audiences with ads, primarily digital, using precision and scale. According to eMarketer, about 86.5 percent of marketers of digital display ad dollars have been spent towards programmatic buying! As medical brands look for new solutions to enrich their advertising strategies and healthcare lists, more marketers are turning to programmatic advertising to target audiences on various platforms. However, the programmatic digital media supply chain is a bit complicated and can get confusing.  

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