Outpost Natural Foods
Advertising
Client
Outpost Natural Foods offers a unique and fun shopping experience bursting with fresh foods and hard to find items. Throughout my process, I talked to the Outpost Natural Foods employees and several people around the greater Milwaukee area. The problem was a lot of people didn’t know Outpost sold local foods.
Outpost Natural Foods offers a unique and fun shopping experience bursting with fresh foods and hard to find items. Throughout my process, I talked to the Outpost Natural Foods employees and several people around the greater Milwaukee area. The problem was a lot of people didn’t know Outpost sold local foods.
Project Goals
I wanted to build public awareness that Outpost Natural foods buy local.. These foods are fresher and tastier than the competitor. In my ads I asked the consumer, “Does your food travel more than you do?” I asked the audience if they prefer food that travels thousands of miles or prefer food that is much less traveled (up to 80 miles away). The design language needed to be fun and unique to reinforce the Outpost Natural food personality.
I wanted to build public awareness that Outpost Natural foods buy local.. These foods are fresher and tastier than the competitor. In my ads I asked the consumer, “Does your food travel more than you do?” I asked the audience if they prefer food that travels thousands of miles or prefer food that is much less traveled (up to 80 miles away). The design language needed to be fun and unique to reinforce the Outpost Natural food personality.
BUS SHELTER
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AMBIENT
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This Outpost Natural Foods card-board cut out is displayed at different travel areas. For example the airport, bus stop, train station and car ferry.
