Uncle Jesse's Sweet Tea Moonshine
Identity and Package Design
Identity and Package Design
This started as a campaign to challenge the designer to market a product or design in a way that appeals to a market that is not their own. Uncle Jesse’s Moonshine is therefore marketed to males, ages 21-45 who live in the southeast region of the U.S. The package includes coordinating labels for gallon as well as half gallon sizes that are applied to the front and back of the jars.
