elf curriculum branding
Client - Elf Curriculum
Art Director - Sane
Brand Designer - Coler
Art Director - Sane
Brand Designer - Coler
REINVENTING EDUCATION WHILE MAKING IT ACCESSIBLE TO EVERYONE, EVERYWHERE
We are facing completely different and more complex challenges than of the past, and this is not only today's problem. To thrive in this world of rapid change, school graduates need the ability to become anything they want at any given time and circumstances.
Elf Curriculum is here to transform how students are taught and introduce a new way of learning to everyone, everywhere. As our name Elf stands for Empowering Lives Forever, we are committed to make lasting impact on people's lives through education.
Logo Process
We start visual identity work with deep research of brand metaphors and attributes. Our collaborative work with
Elf Curriculum’s team led us to three strong attributes: child, future, education, and E-letter.
Elf Curriculum’s team led us to three strong attributes: child, future, education, and E-letter.
- First Idea's
- Selected version
Next Challenge
To get the right feeling of a visual brand identity even the symbol matters. And sometimes that leads to a design challenge, as it was in our case. The arrow shape is born to be sharp and edgy. At the same time, Elf curriculum is a friendly product and hard shapes are in a conflict with the product’s mood. Defining the shape took more time than usual, but at the end of the day we successfully overcame this challenge.
Symbol idea & Logo construction
Final Logo
Color Options & Fonts
Brand Guideline
Icon & Pattern Design
Merchandise & Stationery Design
