Discovery Channel hired us to create the new Licensing StyleGuide for TLC's tv show NY Ink. We at Oficina DesignUp! were responsible for creating the graphic concept, graphics, packaging design, products, icons and the StyleGuide book itself. The book was produced with a simulated leather cover, hand-sewn and printed on special paper. A classic "old school tattoo book". Fifty books were produced and sent to the headquarters of the Discovery Channel in London where they were distributed to licensees worldwide.