«Famy Pizza»
Брендинг для сети семейных пиццерий
«Famy Pizza»
Branding for a chain of family pizzerias.
Branding for a chain of family pizzerias.
Задача
Максимально отгородиться от именитых конкурентов и сохранить уникальность
Task
To isolate yourself as much as possible from famous competitors and preserve uniqueness
To isolate yourself as much as possible from famous competitors and preserve uniqueness
После проработки вариантов логотипа и фирменного стиля, было решено отказаться от привычных цветов и итальянских клише. В основу логотипа лежит ассоциация с гондольерами в Венеции,
а чтобы подчеркнуть его дружелюбность использовать формы из мультфильмов 30х годов
Idea
After working out the variants of the logo and corporate identity, it was decided to abandon the usual colors and Italian cliches. The logo is based on an association with gondoliers in Venice, and to emphasize its friendliness, use forms from cartoons of the 30s
After working out the variants of the logo and corporate identity, it was decided to abandon the usual colors and Italian cliches. The logo is based on an association with gondoliers in Venice, and to emphasize its friendliness, use forms from cartoons of the 30s
