Azkivam is a credit company providing small, fast loans to a range of customers in need, from students to retirees. The company's mission is to spread light as a symbol of hope, illuminating people's way of living. Our main idea in designing this brand was using a lighthouse as the iconic symbol of a company lighting the way through dark journeys and helping customers find what they need. We utilized the letter "i" as a minimalist lighthouse, with the lights themselves playing a key role that reinforces transparency and hope. This visual identity system leverages the lighthouse and lighting motifs to convey the brand's purpose of guiding clients to financial solutions and brighter futures.
