'Fragrances of the New World'
Brief
Create an integrated fragrance and bodywear campaign that articulates the Ted Baker Fragrance brand.
A costumed explorer will be at his Ted Baker branded tent and around busy shopping areas with samples and promotional material.
As the in-store point of sale, Ted’s curiosity cabinet sits proudly in the shop, full of trinkets he has accumulated during his travels with his latest fragrance at the centre.
