Doritos King of Ads
Online campaign and competition looking for budding film-makers to create a new UK TV commercial
The concept for the campaign site flipped watching TV on it’s head, audiences tuned in to watch adverts,
for Doritos. Adding a Dragon's Den style twist successful candidates were invited onto the show to pitch
their adverts to a panel of judges. The panel made their top 3 recommendations and the public voted for
the ultimate winner.
The concept for the campaign site flipped watching TV on it’s head, audiences tuned in to watch adverts,
show segments acting as filler and keeping viewers up to date on the competition's progress.
Style frames for show intro sequence.
Credits
Client: DoritosAgency: AMV BBDO
Production: B-Reel
