JOKI Unconventional Toy

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Last year (2013), i've finished my studies at the IED (European Institute of Design) in Rome, presenting JOKI as final project.

The idea was to create something in which anyone, not necessarly an artist, could focus his personality, his emotions and his creativity in “a spherical canvas for emotions”.

JOKI (although it could sound like japanese, the name is derived from the phonological transcription of the sicilian “Giochi”, games) aims to represent the singularity, the unconventional side of everyone and for this reason has been defined from the author as an “unconventional toy”.

JOKI has been customized from five italian artists (PAO, Willow, AlanGrime, Stelleconfuse Tree and Caccaman) and from my self.

The result is a 7 pieces collection who can be admired at the Fuori Salone in Milan (8-13 April, 2014).

Thanks and.. Welcome to the JOKI world!