When FONA International wanted to enter into the world of mobile applications, they called upon Rule29. R29 partnered up with Citytech, Inc., to design a unique experience for FONA's clients on how to track and record flavor descriptors (or "notes") when creating, tasting, and testing various flavors. The end result is a unified set of flavor descriptors that become a common level of communication for flavor developers and chemists when used to create or select a flavor for a food or beverage.

We created the application for a unified experience over all available platforms, both iOS (optimized for both iPhone and iPad) and Android. The promotion of the app was done through a microsite found at FONAFlavorNotes.com. The site gives users a sneak peek at functionality while also providing a central, platform-agnostic point of marketing contact for all users.