Kâya? Kâya! Main Poster
PROJECT BACKGROUND
Kâya? Kâya! is a campaign by Humanities and Letters Cluster to empower HUMLET students and advocating for mental health awareness through arts and storytelling. It is a week-long event where HUMLET students share stories regarding their untold struggles.
CONCEPT
Mental health awareness is observed during the month of October, people who participated in SAMAHAN DCA (Department of Advocacies and Campaign) 's initiative wore a green ribbon. Green is the dominant color in the art direction in participation with the mental health awareness campaign.
In commemoration of this campaign, I aimed to make a calming and comforting art direction. I illustrated things that radiates comfort to make the students feel at ease. I illustrated the animals to look like a stuffed toy, and it was a challenge to make the wolf (HUMLET's cluster animal) look friendly. I drew different variations where the wolf does different comforting activities.
Special thanks to Adrian Dela Cruz and Dion Miguel Supatan
