Stay True to You
Unintended Pregnancy Campaign
Unintended Pregnancy Campaign
Unintended pregnancy is a complex and challenging social issue. It requires clear answers, free of judgment or barriers, that educate, empower, and ultimately lead to positive changes in attitude and behavior about their reproductive health. Even a well-intentioned approach needs to walk a fine line when talking to young women about their reproductive health if it’s going to come across as genuine and real.
For the creative to resonate, it needed to feel like it was coming from a trusted source. We wanted to distill the main idea to an empowering rallying cry of sorts — Stay True to You — and keep our approach simple, accessible, and, most of all, intriguing. In the end, the campaign theme, housed on the newly developed website — staytrue2u.org — and all other touchpoints, echoes a great deal of what young women are hearing from mentors and other women they respect. It’s a strong platform for health care professionals to use to engage and inform young women about their birth control options.
