LE CLUB DES CLUBS
À LA FOLIE
Design –––– Brand Identity
Design –––– Brand Identity
Bring LGBTI+ sport in LGBTI+ clubbing
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Le Club des Clubs is an event taking place at La Folie, Paris. This event is made for LGBTIA+ sports clubs to gather for a night in a club. There is an intended pun on the word "CLUB" referring to sports clubs and clubbing at the same time.
Inspiration and references:
- Sports brand and adds (especially sneaker brands)
- Collage works
Creative concept :
- using graphic textures of fabric to represent the sport jersey and the fabric textures of the LGBTIA+ flag
- using a wide range of colors referring to the color spectrum the LGBTIA+ flag possess
- choose a sphere in the center of the composition to make reference to the disco ball and the sport ball at the same time
Deliverables :
- Concept visual
- Print poster
- Facebook banners
- Instagram feed videos and stories
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Thank you !
Thank you !
