SILENCE is a boutique home wear shop founded in Chornomorsk, Ukraine by Nastya Ishchenko. The clothes are made from natural fabric and after the war are mostly sold online to Ukrainians within the country and worldwide.
CHALLENGES
1. Online shop launch after the war.
2. Differentiation among competitors.
2. Differentiation among competitors.
SOLUTION
1. Brand Strategy and Identity based on the founder's values.
2. Social media, label & packaging designed for a specific customer persona.
2. Social media, label & packaging designed for a specific customer persona.
Nastya Ishchenko values comfort, the nice feel of silk, cotton or linen, calmness, minimalism, elegance and timeless beauty.
She was inspired by impressionists’ oil paintings and lavender fields bringing her a feeling of mindfulness and sophisticated beauty. Something tender and shining but not loud. Something for your soul, not for showing off.
Hope you enjoy it as much as I do!