Helping individuals realize their utmost potential.
Brad Galo is a Self-Improvement & Leadership Coach dedicated to empowering individuals to achieve their fullest potential. Through Co-Active Coaching, he helps clients set definitive goals, confront challenges, and find success. His approach is tailored to enhance each client's ability to overcome obstacles independently and excel.
To embody this philosophy, we crafted a visual identity that combines boldness with approachability, integrating sketch-like and hand-drawn elements. This design underscores the idea that everyone is a work in progress, always capable of transformation. It creates a dynamic and relatable appearance, filled with energetic imagery that vividly conveys our human capacity for change and growth.
The logo was inspired by a rough sketch Brad created on a Post-it note, explaining to me that his coaching method focuses on empowering clients to independently overcome challenges, rather than removing obstacles for them.
