HERA
New Sensual powder matte lipstick & Nail polish KIT
HEAZ designed a launch kit for a new product of HERA, Sensual Powder Lipstick & Nail Polish.
We executed it with a differentiated concept so that the kit could be blended well with the luxurious product itself,
while at the same time recipients could find some interesting elements within the kit.
Inspired by the rules of chess, which should not be caught the weakness by the opponent,
we designed to associate the kit with the brand’s persona: a chic and enterprising city woman.
Each piece of acrylic printed with the brand logo and chess icons on the chessboard makes the kit stand out more sophisticated and chicer.
Client. HERA
Year. 2022
Brand Location. South Korea
Division Creative Director. Yunmi Kim
Art Director. Seoyeon Limm
Designer. Dami Hong, Yewon Kim, Hyejun Kim
Photographer. Junghun Yeom
Press Kit / Influencer Kit *
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.
It is provided to reporters and influencers and presented as a gift for the launching and special events.
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.
It is provided to reporters and influencers and presented as a gift for the launching and special events.
