Distinctly New Zealand
‘In few of the world’s temperate forests do ferns assume the luxuriance and dominance
that they achieve in the New Zealand bush. Fronds decorate every tree-trunk and choke
the floor of the forest, while stands of huge tree ferns tower over lesser trees. Little wonder
that the fern frond has become a major symbol of the country.’
Patrick Brownsey / New Zealand Geographic
Renowned for their Sauvignon Blanc, New Zealand reigns as the
‘Sauvignon Blanc capital of the world.’
The brand name ‘Neve’ from a word of 19th century origin, meaning ‘glacier’.
While this references the ancient and stunning landscape of New Zealand, the label
revels in the New Zealand’s botany as it is home to nearly 200 species of native ferns.
With an ancient lineage, stretching back far beyond the time of the dinosaurs, ferns have
become an iconic element in this country's national identity. The fern also inspires the koru,
a spiral shape based on the appearance of a new unfurling fern frond. It is an integral
symbol in Māori art where it symbolises new life, growth, strength and peace.
From the famed Hawkes Bay and Marlborough wine regions, this Neve Sauvignon Blanc
bursts with classic passionfruit, gooseberry flavours, and tingles with tropical fruits
and zings with a crisp dash of lemon and lime.
Studio: Harcus Design
Design: Annette Harcus
Photography: Stephen Clarke
Label printers: CCL Australia
