Bernadí
Brand strategy and visual identity for Bernadí, a B2B interior designer coordinator that envisions and reinvents creative spaces for workplaces worldwide. At Morillas, our strategy team developed a full brand strategy and verbal identity definition that stated the brand’s foundations (promise, tone of voice, communication pillars, beliefs, etc.) from which the visual identity would be built.
We defined a visual language that structured information and design elements in a compositive way to convey the brand’s vision of workplace design as the distribution of furniture, textures, space, and people. We also upgraded their typographic expression through the usage of a grotesque, rational and minimalist yet expressive typeface, resembling Bernadí’s charismatic and unique perspective on workplace spaces.
