The Day After Tomorrow
The winter of 2013 was extremely long last year. For instance, there was huge blizzard on March 25. We decided ti use this disaster to underline benefits of Mitsubishi Pajero Sport, and issued this ad in late March newspapers. The date of the issue was 'February 53th' -- is actually 25th of March (53 = 28 Feb + 25 Mar).
Really, Kiev looked like New York in the 'The Day After Tomorrow' movie -- you may not go through, if you don't drive Pajero Sport. [The monument sunk in the snow is famous 200+ meters tall Ukrainian monument 'Mother-Homeland'.]
