Kelly Lumley's profile

Tope- Web Design and Visual Identity

Tope Artist Co-Operative

Visual identity and responsive website design concept for an art exhibition space based in Cape Town, South Africa.
Tope Co-Op is a shared exhibition space in Cape Town where emerging artists and designers have the opportunity to connect, create and showcase work, either individually or collaboratively. 

The key element in both the logo and web design is a focus on the physical space being one of innovation and creative energy. The style then followed an energetic and bright colour scheme as well as incorporating the 4 dimensional look in the logo, and introductory- scene setting image for the website. The elements are experimental and non uniform to represent the multi- disciplinary artists that collaborate within the space. 
Logo Design
Process
Website Design
Video walkthrough of website
Reflection: To incorporate the logo and visual identity into the web design was challenging but ultimately rewarding to see the continuity through the designs. Learning Adobe XD showed me the potential of integrating softwares to create prototypes and responsive designs to bring life and movement into my visual designs. 
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Tope- Web Design and Visual Identity
Published:

Tope- Web Design and Visual Identity

Published: