Moar is an Argentinian construction firm with headquarters in the capital city. After more than six decades on the market, the Brand required a facelift to connect with today's consumers.
Everything from the company's logo and typeface to its colors, graphics, website design, and promotional materials was overhauled as part of the Re-Branding and Brand Architecture project.
The local market's construction and engineering enterprises have an old-fashioned flair. It was our responsibility to shed light on the situation and to propose a modern Brand through articulate but approachable language. Why build Houses when we can make a Homes.
