I was honored to be tasked to create a new visual identity for Causewave Community Partners, formerly known as The Rochester Advertising Council, an iconic brand in (not-for-profit) business for 65 years. After having worked on multiple community PSA campaigns with this organization, it was an opportunity I relished to take on.

The new logo needed to coincide with the new name that aligns Causewave with the role the brand wants to play — as a community-serving organization, with multiple tools in its arsenal, that’s all about helping causes build momentum.