From May 2013 ( initially began as an intern) to November 2015, worked for Mcgarrybowen, an advertising firm located in New York City. The firm was selected as Ad Agency of the year by Ad Age and Ad Week in 2009 and 2011, as both a digital strategist and account manager. I worked directly with their clients; Crayola, Staples, Verizon Wireless, United Airlines, J.P. Morgan Chase, and Kraft. I worked on campaign strategy, community management, digital content, and analytic work. Along with working on Mcgarrybowen's client side, I also had the oppetunity to work inhouse on their digital platforms. This included writing content for their twitter and publishing work about digital innovation and social media on their blog pages. 

Part of my task at Mcgarrybowen was to research a topic relating to digital strategy or social media and publish a piece to their Code+Construct blog. I chose to talk about FOMO and the affect it can have on branding and advertisement. The piece can be found here: 

 

http://cc.mcgarrybowen.com/digital/2013/08/how-can-brands-benefit-from-fomo/

Along with my Code+Construct blog piece, I also added content weekly to Mcgarrybowen's Curious Friday page which brings up new innovation in the digital world whether its branding, products, or ideas. 

My entries can be found here: 

 

http://curiousfridays.wordpress.com/author/elizabethablasi/

Content Examples:

VERIZON WIRELESS : DROID TURBO 

Worked among Creative, Strategic, and Production Teams to release the Droid Turbo Campaign. Launched in November 2014 - A spot featurin James Franco. Digital & social assets also accompanied the launch. 

Pitch: Create a Twitter Platform for Chase's Freedom account - 

Problem: Chase wanted to launch a twitter account for it's loyal Freedom Card members, but didn't know how to make the content fit their unique audience.
 
Solution: Don't talk like a big bank, only supply engaging content that is unique, exciting, and shareable. 

* While the details are confidential along with my work for other clients at the agency, I can say my responsibility for the pitch was strategizing digital presence, writing content, along with building out analytic pages. 

CRAYOLA 2015 CHRISTMAS LINE