"Who is Sammy Ijaz?" Campaign
The "Who is Sammy Ijaz?" campaign was a campaign targeted at Ryerson University students, it asked them who they thought "Sammy Ijaz", the host of the show, was and what they thought about him. The campaign engaged the viewers and prompted them to take action by telling them to search for "Sammy Ijaz" on YouTube and finding videos from The Red Couch.
Other Projects from The Red Couch