Mini Certification Program - Emeritus x Kellogg University
Short duration certified courses offered by Emeritus in partnership with one of the leading institutes, Northwestern Kellogg School of Management.
This program will show the participants how to deliver great presentations that will serve the participants well no matter where they are in their career. It will help them become a star presenter no matter the audience.
This program will show the participants how to deliver great presentations that will serve the participants well no matter where they are in their career. It will help them become a star presenter no matter the audience.
Brand: Emeritus
Collateral Delivery: Performance Marketing: Social Ads & SEM Text Ads | Organic Content
Performance Marketing Ads
A mix of aspirational static and GIFs were delivered to reach out to our target audience comprising of business leaders, founders, and professionals. The themes explored were: Aspirational Messaging, Program Content, Learning Outcome, Faculty Expertise.
The Result for Launch Cohort
Leads: 347 | CTR: 0.61 | CPL: 54 |
The Result for Launch Cohort
Leads: 347 | CTR: 0.61 | CPL: 54 |
Organic Content for Social Media
The goal here was to create interesting concepts that bring out the programs core value propositions. The first cohort received 13 leads from the organic content.
The goal here was to create interesting concepts that bring out the programs core value propositions. The first cohort received 13 leads from the organic content.
