Background
Influential is the largest social influencer marketing company in the world, with more than $100 M in campaigns, which uses AI data-driven approach to optimize creatives and build their audiences online.
The company that I work for was approached for a number of tasks that needed to be researched, designed, developed and implemented, and required most of our taskforce.
The Problem
My task was intensively researching their existing platform and find out ways to design and implement a completely new section for their users (Communications), one that would integrate nicely with the existing features and offer a seamless user experience.
The Solution
The approved design combined features from IM apps with functionality of e-mail, integrating features the client requested - creating, editing and using templates; reviewing and using various data analytics; creating and editing multi-platform campaigns; managing notifications, etc.
The Approach
I started by researching for a few days the existing sections of their platform, to understand the flows and functionality.
Working within the confines of their well established design system, I started reproducing a number of UI elements and created components to make my job easier afterwards - styles for text and colors, buttons, headers, charts, overlays, animations, etc.
Moving into the Comms section, I created a UI that would feel both familiar and fresh to the users, which integrated perfectly with the rest of the platform. I kept constant contact with my counterparts in Influential, for quick feedback and revisions.
