UNIVERSITY PROJECT | NOVEMBER 2022
DOOZY DOG CAKES
Doozy Dog presents dope dog cake mixes for your doozy dogs in three distinct flavours that your four-legged friends will love. Treat them to the best treat of all; with Barkin’ Banana Bread, Zoomies Funfetti or Rollin’ in the Mud(cake). The Doozy Dog cake mixes give a refreshing take on dog cakes that taps into a younger aesthetic-focused crowd and allows dog owners a way to show that they care. Through using dog-safe but also human consumable ingredients these treats are paw-fect for both dog and owner after a ruff day. The dry dog cake mixes come in a short milk carton (250g) to adapt to the recommended serving sizes for dogs and reduce the quantity so that the owners baking the cakes don’t make unnecessary excess. The illustrative packaging, controlled colour scheme and white background sets it apart from the cake mixes on the shelves that use a muted colour palette and photorealistic demonstrations of the outcome. 
Bone Appetit! 
Typeface created for the packaging 
DOOZY DOG
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DOOZY DOG

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