SQUEEZE#14 - SNFCC
November 2022
THE EVENT
The Squeeze is a celebration of innovation, hard work and entrepreneurship. The Squeeze competitions were made possible with the generous support of the Stavros Niarchos Foundation, as part of their ‘Recharging the Youth’ initiative, which aims to create opportunities for Greece’s younger generation. This event took place with the audience of King Willem-Alexander and Queen Máxima of the Netherlands.
OUR CASE - Rationale
Squeeze #14 is an event that puts pressure on the competitors, we imagined air and pressure as design materials revolving around the idea of time, limit and the gasp of breath.
As a result we designed "balloon containers" as materials to hold the air inside and all other elements interacted along. We chose orange for it is the national color of the Nethelands and we started with… an orange breath.
Creative Direction:
Adel Sanoussi
Art Direction and Design:
Stefanos Milionis
3D Art Direction & Simulations:
Vasilis Maniatis, Dimitris Panagiotopoulos
Motion Design:
Antonella Tsikni
