How can the sustainability journey of Parmacotto Group be told in a way that is relevant to people inside and outside the company? But above all, what does it mean for a group like Parmacotto to be sustainable? As always, we started by asking questions. And we came up with an answer: #FeelinGood – a declaration of intent, a promise, a commitment. That of a brand that has chosen to work to make people feel good, day in day out, creating value for clients, within the company, in communities and for the surrounding environment.