Partner-in-charge & creative director Itu Chaudhuri | Project lead Ashok Dey | Design concept, development Rohit Taitwal, Sneha Mahajan | Alternate design concept Sneha Mahajan, Anshika Sharma | Project duration 5 months

Secret Temptation Cheer is a new range of perfumes from Mcnroe, makers of Secret Temptation and Wild Stone ranges of grooming products. Cheer will be launched in small 30ml pack sizes, targeted towards young women, serving as their introduction to perfumes. We were approached to design packs for the three variants of the Cheer range—Daisy, Jazz and Ruby.