The new visual identity is based on the eclectic, kinda nostalgic and creative approach of Réalité´s workflow. The logo is set in Avant Garde, a geometric sans serif with modified acute accents „é“ representing the duo. The colour palette is inspired by 70´s french aesthetics & the main font Alte Haas Grotesk implifies a haptical feel due their imperfect style. Showing Alba & Jason with their childhood photos emphasize the nostalgic mystery. All these ingredients combined communicates the new, fresh, eclectic, nostalgic yet modern visual identity of Réalité.