Profile: Fresh Start is one of the leading waste management companies in Manchester, providing waste collection, management and recycling services to the trade, industrial and commercial sectors.

Brief: Fresh Start’s aim is to recycle more and make a positive change for our future. Dedicated to thinking outside the box, they wanted a ‘fresh’ identity that would communicate their innovative approach to waste management.

Solution: Working with the existing logo, K2L developed a distinctive new look for Fresh Start, making their iconic waste management bins the hero. We then rolled out the refreshed identity across a variety of marketing materials, from sales literature to direct mail campaigns.