The XL Stories
 
Not every slice of XL History tells the same story. 'The XL Stories' celebrates the uniqueness of the individual stories that make up the record label as we know it today.
D&AD New Blood Awards 2014 Graphite Pencil (formerly known as 'Nomination')
 
 
The Teatro Amazonas was shipped brick by brick from the finest stockists in Europe to the heart of the Amazon rainforest where it took fifteen years to craft to perfection. 108 years later, on June 5th 2005, The White Stripes and 600 Brazilian fans blew the roof off.
 
To celebrate, users are invited to rebuild the roof using social tiles based on their experiences of the event, collectively creating an interactive memento of the event.
 
 
In their first ever gig, Vampire Weekend came in a disappointing 3rd out of 4 in their university's battle of the bands, however their less than satisfactory result was exactly what they needed. With hearts full of hope they took off, releasing their critically acclaimed self-titled album within two years.
 
In the spirit of the underdog, users are invited to lose to win by taking part in a series of mini games named after vampire weekend songs, in which the aim is to come third.
 
 
In January 2003 when a mysterious John S. O'Leary appeared from nowhere to sing the chorus of Electric Six's smash hit 'Danger! High Voltage', few people realised that this man was fictional. As time went on there were speculations but an official statement was never released.
 
Users can now find the lead by following online clues to hiding spots in cities where they can reveal the true identity.
 
 
 
 
 
The XL Stories
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The XL Stories

My nominated project for the 2014 D&AD New Blood Awards for the XL Recordings brief.

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