Client: Jello
Tagline: Around the World in 8 Ways.
Insight: Jello brings people together and is known for a specific movement.
Which made us say: How can we bring the world together and generate a movement of our own?
Idea: Jello is one of the most internationally beloved desserts of all time. What better way to celebrate this delicious treat than by throwing a one-of-a-kind international celebration!? Eight international flavors will be created and released, as chosen by voters world-over. See what happens when Jello tastefully goes global.
Teaser trailer
Microsite
Package Designs
In-store Display
Social Initiative
Art Direction: Anna Sasser
Copywriting: Brendan McWhirk
Motion Media: Danyi Wang
Sound: Tommy Sarioglou
Voiceover: Mary Ann Kafati
Motion Media: Danyi Wang
Sound: Tommy Sarioglou
Voiceover: Mary Ann Kafati