Pimp Matty's Ride
Over one weekend I smashed out this illustration for a competition run by Young Henrys, a ruddy brilliant brewery in Newtown. Mmmm, beer.
The prize—they’ll print the winning illustration on the side of their delivery truck. Mine got into the top three, and won! Which is rather brillo, as I love their brews. The brief was basically to illustrate what Young Henrys means to the community—first things I thought of were great beer and hipsters.
The style I did it in is fairly different to my usual stuff. I wanted to see how my cartoon style would look with comic book outlines and rendering. Kinda ends up looking like McBess—behold Hipster-Beer-Man!
Below is the process for the piece. I did a super rough sketch and then jumped straight into the final lines. This was mainly due to time constraints, but I’m going to try and do this more often. I often spend too much time on the sketch, faff around, and then rush the final pass.
And here's a shot of the final product with Matty—who delivers all of the delicious beers around Sydney. They ended up flipping the artwork, so thank Christ I checked it didn't look munted flipped.
And here's me standing in front of it like a twat with me growler.
Role Illustrator
Client Young Henrys
Studio Freelance
Client Young Henrys
Studio Freelance
2014
