It was May 2020, and the pandemic was raging. Everything from detergent to fruit would be delivered
to our doorstep in brown paper cartons.
Hamleys came to us with a simple brief. Parents were ordering toys home, and Hamleys was adding
to the fast-growing carton-waste problem. They wanted us to create a line of cartons that could be repurposed.
Cartons that were as interactive and imaginative as the toys that went into them.
to our doorstep in brown paper cartons.
Hamleys came to us with a simple brief. Parents were ordering toys home, and Hamleys was adding
to the fast-growing carton-waste problem. They wanted us to create a line of cartons that could be repurposed.
Cartons that were as interactive and imaginative as the toys that went into them.
