Magma Redesign Brief
The brief was to recreate the advertising front of the Magma store in Manchester. I created four distinct characters that would feature as the faces behind the campaign. Instead of giving a happy positive campiagn, I aimed at giving these characters a sort of dick dastardly and crew personna.
Virals and abmient pieces were made to follow with the main advertsing pieces such as posters and window displays.
