A campaign promoting TABASCO® brand pepper sauce, Kikkoman, Grey Poupon and Colman´s. According to the latest barbeque-trends fingerfood is here to stay. This year Grillkillarna focused on burgers and how to maximize the taste through dips, dressings and flavouring of the patties.
The concept Grillkillarna creates a forum for people who love Grilling and Barbecues. With the bold graphics communicating an odd mix of the Wild West and Biker-workshops, the target group gets the best tips and recipes without loosing their proudness as a Grill-Master.
The campaign included a limited edition Burger Box with a recipe-folder shaped as a hamburger. A Website including a hamburger special. Along with the eye-catching in store marketing the campaign was a success. This year more emphasis was laid on refining the graphics and a new logotype was launched.
The campaign included a limited edition Burger Box with a recipe-folder shaped as a hamburger. A Website including a hamburger special. Along with the eye-catching in store marketing the campaign was a success. This year more emphasis was laid on refining the graphics and a new logotype was launched.
Visit the site at: www.grillkillarna.nu
A folder designed to seek attention, and help customers find inspiration in stores. The folder is built like a burger with different layers for each part of the burger. Sort of like the anatomy of a hamburger.
Updated website with a new section focusing on hamburgers. A dynamic layout encouraging the will to learn more about burgers in general and finding the ultimate combination of bread, dressing & dipsauces, toppings and patties. A huge amount of recipes was created to create the ultimate burger.
Redesign of the Logotype focusing on legibility and clarity in store and web. Also a new minimal logo was created for use in tight spaces and on packaging. New symbols and graphic elements were designed to aid the different combinations of burgers, dressing, dips and toppings.
For the campaign a limited edition Burger Box was made. It contained two miniature TABASCO® - bottles and a burger press. This exclusive box was used as a prize and distributed to key bloggers.
