The Old (above) versus the new (below) the leaf was only very slightly modified but the new typography offers a bigger x-heigt and thus better legibility whilst occupying the same space. The emphasys on the more organic shapes makes the logo more friendly and personal.

The typography was a mix of the joint charateristics of the Interstate font and Panefresco. Both were styled in a way that there was more cohesion between the shapes of the leaf and that of the type.

A new boundingbox was derived from the new X-height

Minimal and sober design for stationary

Developing a guidlines for brochures and folders.