Libresse MY
#KnowYourV Campaign
Know Your V – aim to create awareness and educating women on their V zone, a sensitive yet important feminine health matter.
The brief was to provide a Gift with Purchase (GWP) for Libresse Scented Pack promotion in 2021. The idea was to find a product that relates with the use of scents (aromatherapy oil) and highlighting the Libresse "V" as an element in the design to raise their brand and campaign awareness.
One of the best ways to take aromatherapy oils with you wherever you go is with an oil diffuser necklace.
The aromatherapy oils are held within the necklace, allowing the wearer to stay calm and focused while inhaling the diffused scent when they wear it.
The task we were assigned in this project was to proposed customized pendant designs in a sketches proposal.
The oil diffuser pendant comes with a locket, a chain and a felt pad.
The final designs of Libresse Aroma Oil Diffuser Pendant.
Once the client has confirmed on the designs, the product designers create the 3D designs for the manufacturer and Libresse MY team.
The final 3D rendering (POSM) created by SMX Global product designers.
The FINAL product (video) : >> Click here to view Libresse MY Instagram post <<
During the release of the promotion in 2021, Libresse was trending on Twitter on May 2021 with 17.8 k likes and 5.3 k retweets. It was great to know that the replies were positive and the GWP promo is successful.
Twitter link: >> CLICK HERE to view tweet <<
More replies in the thread.
Thank You!
Client: Libresse Malaysia
Credits
Creative Director: Azam Halim
Art Director: Afiq Bahari & Fadhli Aduan
Pendant design and sketches: Nasrin Zulkefli
3D Designer: Afandi Shamshul & Afiqah Onn
Pendant design and sketches: Nasrin Zulkefli
3D Designer: Afandi Shamshul & Afiqah Onn
