Come Quando Fuori Piove - s/t. // Art Direction e Graphic Design
in 2021 I worked with the Italian Emo Band "Come Quando Fuori Piove", I crafted the visual identity for their debut album + single, and the visuals for the promotion of the album, both on social media and on physical supports.
On top of the page you can find the final artwork.
The end goal of the work was to communicate in a clean and appealing way the deep emotional content of the album, creating visuals that would help to tell the story behind the work, alongside the music and the lyrics of the songs - in this context the use of analog b/n medium format and 35mm images, with clear process marks and imperfections, was the natural thing to do.
The photo in the main cover is by Riccardo Campana, from his Venice series of works.
The other photos are mine, all custom shot for the work on a Zenit 122 in a single session, all the shots are located in a significant place for the artists, an ex hospital in their hometown of Perugia Italy.
Before this paragraph: The main album cover. After this paragraph: The single cover.
Above: some of the photos i took for the album, their use in the booklet of the album and their use in the context of social promotion.
Under: some proposed artworks, unused assets and various name changes during the course of the project.
