Responsibilities:
Concepting, design and creative direction
Strategy:
Own the color orange and deliver the overall sense of how
Kruger seed representatives have a personal stake in each of their clients.
Above is the first print ad option.
Print ad option two.
Responsibilities:
Concepting, design and creative direction
Concepting, design and creative direction
Strategy:
Hubner Seed's conservative background and research lend itself to
Hubner Seed's conservative background and research lend itself to
understanding a farmer's tough seed decisions. Hubner understands
that there are many variables and nothing is black and white.
Above is the first print ad option.
Print ad option two.
Responsibilities:
Concepting, overseeing vendor's design and creative direction
Concepting, overseeing vendor's design and creative direction
Strategy:
Specialty seed company representatives live and die by three commitments:
Specialty seed company representatives live and die by three commitments:
valuable relationships, localized research and increased yield potential. Playing up
these commitments as a group and individually in a series of ads
helps the customer understand where a Specialty seed rep is comiing from.
Above is the first print ad option.
Second print ad option
Third print ad option
Fourth print ad option
Responsibilities:
Concepting, design and creative direction
Concepting, design and creative direction
Strategy:
Farming is a tough job. It is not easy for a farmer to decide on a seed brand but when
Farming is a tough job. It is not easy for a farmer to decide on a seed brand but when
working with a Stewart seed representative a farmer knows there is a
long history of research and a partner who is going to listen closely to their needs.
Above is the print ad
Responsibilities:
Concepting, design, creative direction and photography
Concepting, design, creative direction and photography
Strategy:
A Stone Seed representative is in the business for more than just the sale. They are driven by giving the farmer the future they deserve, as a professional and a friend. The Stone Seed ad hammers home what the relationship is about to them.
Above is the print ad
