DESIGN FOR AN EVENT
Event: 2022 TakTons - Sound Recordings Competition
Place: Radio - Television of Vojvodina, office building, Novi Sad, Serbia
Client: Dirigent Acoustics
Assignment: Designing promotional material for the event and an exhibition stand where professional equipment will be placed. Visual elements must be simple, but striking and in line with the Client's graphic identity. The visuals should indicate that it is an engineering firm dealing with the implementation of sophisticated audio systems and noise protection.
As part of the event, the Client also arranged a concert for the visitors in a nearby concert hall. It was necessary to design an invitation for the concert together with the program. Since the concert is also part of the appearance at this event, it was necessary that all graphic elements be connected so that they point to a single story.
Due to the transport and installation of exhibition equipment, the Client had little time to approve the visuals and send them for production, and one of the conditions was to get an adequate solution in the shortest possible time.
The Concept: After carefully analyzing the situation, I decided to create a focal point design that will be the visual leitmotif of both this event and the concert - as the most interesting part of the client's presentation. I wanted to emphasize that design using a corporate design, so I developed a logo pattern.
Once I defined what I wanted to do, everything else came from that.
Visual Leitmotif: Design to be used on an exhibition stand and concert program, with a small tweak. Thanks to the fact that red is the corporate color of the brand, I was able to create something really eye caching for this occasion.
The Logo Pattern: First time introduced for this occasion to serve as a central piece of the exhibition stand and part of the promo material.
Paper Folder with pocket: The logo pattern looked good on the inside of the folder, in contrast with the light design theme for the covers.
Concert Program: Here is the visual leitmotiv with violin key instead of emoticon.
Brochure Design: The design of the brochure is in tune with the rest of the material.
The Exhibition Stand: I imagined the exhibition stand as a special environment within a modern architectural space. This ambiance should create a special atmosphere that is instantly connected to audio and sound oscillations. The simplicity of the stand should allow the featured audio equipment to stand out more...
I wanted the logo to be clearly represented. Since red was the dominant color, the rest of the design had to be bright and open, but still dynamic and interesting to visitors. I decided to use the wave element, both for its symbolism and practical reasons.
They could easily arrange equipment in front of the wave and partially cover it, but it would still be recognizable as a wave.
To reduce the number of information on the panels in order to get a clean and elegant design, I decided to use QR code.
The wave element incorporated in this design was taken from freepik. QR code is generated via me-QR.
To present this Idea for the client's better understanding I created this 3d mockup in Blender.
The Exhibition Stand is modular and parts can be combined in different ways according to client's needs.
The Result: More than satisfactory.
The Client concluded that the money was well invested. The exhibition stand had excellent attendance.
Some visitors commented that this is a stand with "a great atmosphere".
The Client concluded that the money was well invested. The exhibition stand had excellent attendance.
Some visitors commented that this is a stand with "a great atmosphere".
Based on the analytics that the Client received thanks to the implementation of the QR code, he had a clear view of how many people scanned the code and were interested in learning more about the company.
mockups:freepik
