' A year in the making '
CHOCLO PROJECT
- 2013 -
Choclo Project is an ethical brand helping underprivileged children in Peru and Mexico. Creative Freedom is the driving force behind it. We love the sense of freedom the children feel when they tap into their imagination and create art. We want our customers to feel the same sense of freedom when they wear our garments, so they too can express themselves without restriction. Every year we travel to Peru to host creative workshops for poor and underprivileged children. The objective of these workshops was to nourish their creativity, teach them new artistic techniques and build their confidence. The art that the children created then become the inspiration for the graphics on our products. The money raised through the sale of these products is used to build classrooms and pay for their school fees, showing them the value of their own creativity.
Here is a short video I created.
