CAN CREATIVITY MAKE YOU BLEED?
The following work was created as part of the RIGG Design Prize 2022 exhibition. The triennial Prize is Australia’s highest national accolade for contemporary design bestowed by an Australian public gallery and seeks to profile a different field of design practice every three years. This year’s Prize is the first major exhibition of advertising and communication design in the NGV’s history.
The campaign we created at Leo Burnett Australia focuses on a specific human emotion on each channel, aimed at convincing people to donate blood. The idea is to see which emotion will be most effective in motivating people to do good.
The work was awarded the RIGG Design Prize for 2022 and picked up a wooden pencil at D&AD
