The original intention of the brand is to add more personalized expression to the wonderful and unique taste. Let the taste buds immerse in the dense foam of beer and the aroma of various complex flavors. This wonderful complex flavor not only exists in beer, but is more like a kind of performance art. It is also bitter, sweet, fragrant and sour. It pursues the ultimate stimulating and refreshing experience, and yearns for freedom regardless of the style. The brand advocates liberating nature and awakening the deep love and pursuit of life.
In terms of packaging visual expression, we use a variety of color block splicing and text groups to mix and collide to stimulate vision, generate unique flavor association, and make people feel happy.
In terms of packaging visual expression, we use a variety of color block splicing and text groups to mix and collide to stimulate vision, generate unique flavor association, and make people feel happy.
品牌初衷想要酿造出奇妙独特的口感之外，加入更多个性化的表达。让味蕾沉浸在绵密的啤酒泡沫和各种复合味道的香气里，这份奇妙复合的味道不仅仅存在于啤酒里，更像是一种行为艺术，亦苦亦甜，亦香亦酸，追求极致的刺激畅爽体验，不拘一格向往自由。品牌主张解放天性，唤醒内心深处对生活的热爱与追求。
在包装视觉表达上，我们采用多种色块拼接与文字组混搭碰撞的方式，来刺激视觉，产生独特的风味联想，让人感到内心愉悦。
In terms of packaging design, we have created different color modules to reflect different flavor experiences.
