Step 1 - Teasing
Step 2 - Launch
Copy: Out of the 50 Reddot's design festival jury members who awarded the new smart lingerie for its adaptability and comfort, only 6 actually own a pair of boobs.
No, we are not biting the hand that feds us, not exactly. But the question is: how can men know our bra which adapts to cycle-related breast changes is so revolutionary? Did they ask their wife? Did they rely on the female jury's opinion? Did they try it on? Gentlemen, thank you. We know you were not meaning any harm. But men awarding what's supposed to be good for women is a time that must come to an end. For a female lingering brand as we are, we do believe this product's appreciation rests with the real juror's opinion: women. Sorry, not sorry.
We kindly give you back that prize.
No, we are not biting the hand that feds us, not exactly. But the question is: how can men know our bra which adapts to cycle-related breast changes is so revolutionary? Did they ask their wife? Did they rely on the female jury's opinion? Did they try it on? Gentlemen, thank you. We know you were not meaning any harm. But men awarding what's supposed to be good for women is a time that must come to an end. For a female lingering brand as we are, we do believe this product's appreciation rests with the real juror's opinion: women. Sorry, not sorry.
We kindly give you back that prize.
Step 3 - Sustain
Copy: Boobsy.
Recently, the Reddot’s design festival awarded our bra for its adaptibility and comfort.
Yet, among the 50 jury’s members, only 6 were women. We couldn’t accept the award.
So we decided to give it back. How crazy ? Well, crazy enough not to reward all the designers, manufacturers, sellers, and basically every people who work for Triumph that actually deserve it.
Just because it doesn’t fits with our values: empowering women.
Once again, how crazy ? Well, crazy enough to reward every women breasts in the world.
Once again, how crazy ? Well, crazy enough to reward every women breasts in the world.
Because you are the real jury.
NEW SMART LINGERIE - Ex award-winning quality and support
NEW SMART LINGERIE - Ex award-winning quality and support
