Gioia Confetti
Branding
Gioia is a candy company specializing in sugared almonds called Confetti. They are looking to develop in the North American market. The goal of this project is to design their packaging with three different flavours to drive awareness of the brand as a go-to gift at celebratory moments.
Target audience: Younger professionals between 21 and 35
For the logo, I used Italiana, which is inspired by the calligraphy so that it gives elegance and sophistication. Also, the marble pattern adds a luxurious tone to the package. While I focused on polish design as gifts, I also wanted to communicate a personal moment of celebrations. Hand-drawn illustrations and light colour palette designed to approach precious time of the audience.
